Nicola Bray

Founding Partner of The Maze Group

I love marketing because it’s creative. It’s exciting. It’s ever changing. It’s telling stories. It’s understanding human behaviour and motivation. And when it’s done well it can be so powerful. And magical.

My Story

My journey into marketing began when I went to Leeds Uni, did some studying (and some partying) and fell in love with my studies around psychology and human behaviour. After finishing uni, I went to work in PR in London and after a few years realised I wanted to do a few less press releases and inject more creativity and brand work into my days. I enjoyed a few years as a marketing manager for a large National Insurance company followed by becoming a self employed marketing consultant for various brands. But what I always wanted was my own marketing agency.

That dream became a reality in August 2009 with Maze Media.

10 years later

Today I am the founder and CEO of the Maze Group, a group of creative agencies specialising in niche areas of marketing and business.  

Since 2009 we have developed To The End (Content Marketing), Maze Media (Branding and Design), Fluential (Influencer marketing), WXVE (film studio), Hut42 (Development), Optimyzd (Paid), TLNT (Influencer Management), Love By 20a (Wedding Stationery) and Worx Gear (Outdoor Clothing), recently selling our first group business, Hut42.

Over the past 10 years I have worked with brands of all sizes, from startups to large global businesses and have been very lucky to have been able to share my experiences as a Public Speaker.

Public speaking

Advertising Week Europe

Cutting through the noise with your content

Advising on how brands can cut through all the noise so their content actually gets seen and whether messages can organically be seen without places any paid budget behind them. I discussed Influencer marketing and whether it’s the future or a simply a passing fad. Plus delved into the platforms brands should invest in in the future.

Content Marketing Association

Marketing to niche audiences

I provided advice, tips and examples of how to successfully market to niche audiences compared to large audiences and how finding the niches can help focus your marketing efforts.

The Marketing Meet up

10 Agency Years 10 Rules for Life

I spoke about my journey around starting a marketing agency and looking back on the 10 years and the crazy but brilliant ride it has been. Offering ten pieces of advice the past 10 years of running a business had taught me which could help others in their own career or business journey.

Would you like me to speak at your event?

Email me

My journal


10 years 10 rules for life

10 years ago when I was in my late 20’s, living a rather fun and carefree life, I had a wild, crazy idea to start a marketing agency. Looking back it’s hilarious how it all came about, as I had absolutely no idea what running an agency entailed, but I had this brilliant blind optimism and excitement that it would all be fun, straightforward and successful…


Work life balance

I’m now into my third week back at work after eight weeks off. Eight whole weeks! I’ve never had such a long period of time off in my whole working life. But it wasn’t eight weeks spent in the sunshine relaxing on a beach drinking Margaritas, it was eight weeks of hospital stays, sleepless nights,…


I’m not the secretary

There are many conversations taking place at the moment and, unless you’ve spent the past six months on a desert island with no access to any form of communication, you will be unable to ignore them. It all started with accusations against Hollywood Director Harvey Weinstein followed by the #metoo hashtag campaign. It encouraged more…

Check out our Campaigns below

Influencer Marketing

Story telling through film

Story telling through film

Content Marketing

Awards & Recognitions

Let’s chat

Want to talk?

Check out our group

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Nicola Bray

© 2020 – Nicola Bray.

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